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Nothing
speaks to clients more effectively
than a real-life example of what
your company has done for other people. A
static page with written words is
inadequate to tell the whole story.
An online presentation, on
the other hand, can include written
words as well as your voice, pictures,
and video that paints a far more
compelling case for your company.
Walk clients through each
benefit your customers have received
using graphs, charts, video clip,
audio voiceovers, and much more.
A
nice written testimonial with a picture
is good, but a video or audio clip
with the testifier’s own voice
is far more effective.
Plus you could have numerous
testimonials in one presentation,
each highlighting a different benefit
they received from you company. Each
benefit could be indexed so a customer
could go right to the testimonial
their interested in. Don’t
underestimate the power of testimonials
in the customer’s
own voice—this is a very powerful
selling tool.
Was
your company recently featured in
a newspaper, magazine, or radio? Use
NetXpression to show these public
recognitions of your company to potential
clients. Again, this is a very
powerful selling tool. Seeing
an image of the actual newspaper
article, or seeing a video clip,
or hearing the radio spot is light
years beyond showing a transcript
on your web site.
Using
Earned Media, or “PR,” is
one of the best ways to attract new
clients and build your customer base. Make
your company as accessible as possible
to the media in your area by creating
an online presentation just for the
media. Audio,
video, and press releases can all
be combined into an online “Press
Kit” just for the media. When
you make a reporter’s job easier
you are far more likely to get your
company in the local media.
| Ongoing
Communication with Customers |
More
and more companies are using
electronic newsletters to communicate
with customers on a regular basis. They
are very effective at building
goodwill with potential and existing
clients. However, because so
many consultants are using this
strategy, it is becoming
less and less effective. The
online presentation is the next
generation of ongoing communication
with customers. Use NetXpression
to create an unlimited number
of animated and personal online
presentations to build customer
relationships and stay ahead
of the curve.
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